CALL YA MUTHA WEAR A JACKET TEXT THE PERSON BACK EAT SOMETHIN' YOU GOT THIS, YA MUTHA STOP BEIN' A JERK TO YASELF SHE PUT UP WITH YA NONSENSE — SAY THANKS DID YA EAT? DID YA SLEEP? SAY THE THING. SAY IT NOW. CALL YA MUTHA WEAR A JACKET TEXT THE PERSON BACK EAT SOMETHIN' YOU GOT THIS, YA MUTHA STOP BEIN' A JERK TO YASELF SHE PUT UP WITH YA NONSENSE — SAY THANKS DID YA EAT? DID YA SLEEP? SAY THE THING. SAY IT NOW. CALL YA MUTHA WEAR A JACKET TEXT THE PERSON BACK EAT SOMETHIN' YOU GOT THIS, YA MUTHA STOP BEIN' A JERK TO YASELF SHE PUT UP WITH YA NONSENSE — SAY THANKS DID YA EAT? DID YA SLEEP? SAY THE THING. SAY IT NOW.
LOVE YA MUTHA!!

NO FINE PRINT. PINKY SWEAR.

WE GIVE
HALF.

Half of every dollar of profit this shop makes goes straight to keepin' muthas safe. You buy a shirt — somebody's mutha gets looked after. That's the whole deal.

WHERE IT GOES

EVERY MOTHER COUNTS

We give to Every Mother Counts — a nonprofit makin' pregnancy and childbirth safe, respectful, and fair for every mutha, everywhere. Seemed about right for a place built on hollerin' "call ya mutha." Now we put our money where our mouth is.

Meet Every Mother Counts →

HOW IT WORKS

Said plain, 'cause ya mutha raised ya to be honest.

  1. 01

    You buy somethin' from the shop.

    Any shirt, mug, or bit of merch. Checkout runs on our store like normal — nothin' extra for you to do.

  2. 02

    We tally the profit. The real profit.

    That's what's left after the cost of makin' the thing and the card fees — not the sticker price. Half of THAT is the pledge, so the lights stay on and the giving keeps comin'.

  3. 03

    We send it to Every Mother Counts.

    Every few months we add it up and hand it over, straight to the charity. No middle-man skimmin', no funny business.

BUY A SHIRT.
BACK A MUTHA.

Same loud merch ya already wanted. Now it does a little good on the way out the door.

Hit the Shop →See the Goods

Love ya, mutha.